SimplyPop by Minute Maid

SimplyPop is a better-for-you soda brand focused on simple ingredients and feel-good moments. The brand shows up where community and lifestyle intersect, creating experiences that feel fun, refreshing, and intentional. We partnered with SimplyPop to capture photo and video coverage during Yoga on the Rocks at Red Rocks Amphitheatre, documenting the brand’s on-site activation as attendees enjoyed SimplyPop before and after the event. Our coverage highlighted the energy of the experience, the iconic setting, and authentic product interactions, giving SimplyPop a library of lifestyle content to use across social and marketing channels.